John Crummie, Owner & Director

Over the last 35 years, John has responded to opportunities, challenges and strategic issues in the ferry, travel, holiday, leisure and business support sectors with companies like DFDS Seaways, Rank Organisation, Butlins, WH Smith and numerous SMEs undertaking work, consulting and coaching assignments which helped in:

  • Driving business growth and product development
  • Undertaking feasibility studies
  • Building and developing award winning teams
  • Developing motivational performance management systems
  • Improving planning and implementation processes
  • Stimulating creativity and innovation online and offline
  • Providing interim or project management support
  • Providing second opinion and robust questioning of assumptions

Past and current private, public and NfP board and committee roles undertaken by John include:

  • Member of the North East of England Institute of Directors Committee
  • Chair of the Institute of Directors Newcastle Events Committee
  • Chair of The Passenger Shipping Association
  • Board member of The Passenger Shipping Association
  • Board member of the Institute of Travel & Tourism
  • Board member of Tourism Tyne & Wear
  • Member of the British Tourism Industry Group

John’s up-to-date memberships and qualifications include:

  • Fellow of the Institute of Directors
  • Fellow of the Institute of Travel & Tourism
  • Member of the Institute of Direct & Digital Marketing
  • Institute of Leadership & Management, Level 5 Diploma in Coaching & Mentoring
  • Open University, MBA
  • Institute of Direct and Digital Marketing, Diploma in Digital Marketing

John has been a speaker and facilitator at many industry conferences and business events. He has also been an active lobbyist around major strategic issues impacting the passenger shipping, travel & tourism sectors.

John’s personal goal is to support owners, leaders and managers by delivering great tailor-made Business Consulting and Coaching solutions that meet their individual needs and help them be more successful in growing business, growing confidence and growing sustainability. 

Contact John for an informal chat to discuss your consulting or coaching needs.

Email –
Telephone – +44 (0) 7860 31 1066

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